Younger users want more human-like AI
Pulse Labs • June 26, 2023

Across all users, the top three reasons for choosing a preferred AI response in our blinded tests are:
- Feels accurate
- Feels relevant
- Feels complete
In addition, among younger users, the attribute “feels human like” increases in importance. This video of a young user asking Bard for a breakup song provides a poignant example.
For most consumers, buying a vehicle is one of the largest purchasing decisions they will make, second only to homeownership. This kind of expensive, long-lasting decision is often emotional, and, at least in the consumer's mind, not easy to undo. With vehicle technology advancing faster than ever, consumers