AIQ Stories
Pulse Labs • June 1, 2023
What is AIQ?
AIQ™ measures the performance of the leading AI platforms from the perspective of your most important audience: users. Each week, our report captures insights from hundreds of real user interactions with AI. This allows you to always have an accurate, up-to-date read on developments in this rapidly evolving space.
For most consumers, buying a vehicle is one of the largest purchasing decisions they will make, second only to homeownership. This kind of expensive, long-lasting decision is often emotional, and, at least in the consumer's mind, not easy to undo. With vehicle technology advancing faster than ever, consumers
As part of AIQ's effort to compile a comprehensive overview of users' real-time experiences across various AI platforms, this selection of videos captures real prompts and user reactions. Our AIQ database of thousands of videos is growing monthly. We'll periodically pull a few to compare
Travel and trip planning is seen as a natural use case for AI platforms. In the planning stage, consumers are making large considered purchases and need to compare and weigh different options with a number of variables.
Consumers see high potential in AI’s ability to alleviate trip planning
Open AI has a freemium model whereby GPT-3.5 is free and GPT-4 (“Plus”) is not. Understandably, there are questions about whether GPT-4 is worth the cost. Is it better? How much better?One simple answer is: GPT-4 is 8% better.Why? The perceived quality of the response.
In AIQ, one component of the research design that we call “self-directed” is to let users decide what they want to do on an assigned AI platform. While the topics and interests they chose vary, overall we see certain topics and use cases emerge as the most popular.
Across all users, the top three reasons for choosing a preferred AI response in our blinded tests are:Feels accurateFeels relevantFeels completeIn addition, among younger users, the attribute “feels human like” increases in importance. This video of a young user asking Bard for a breakup
Our study captures hundreds of videos of actual user experiences with the four AI platforms. A unique and powerful aspect of AIQ™️ is the ability to see these interactions in the moment.Two videos were chosen for each AI platform that demonstrate meaningful user insights. See what users
