Panel Marketing Intern
Remote • United States or Canada • Marketing Team
Pulse Labs invites dynamic individuals to join our team as a Panel Marketing Intern. Backed by industry giants Google and Amazon, Pulse Labs, a leading UX research firm, is at the forefront of revolutionizing product development. Our mission is to provide insightful, actionable, and easily comprehensible feedback throughout the product lifecycle - from conception to market launch and beyond. Through our innovative approach, we empower leading tech companies to refine and create groundbreaking products across mobile, smart home, wearables, and automotive.
We are seeking a driven, detail oriented and enthusiastic marketing intern who thrives in a fast-paced, challenging environment to join our Marketing Team. If you are passionate about strategizing and driving marketing activities, solving complex problems and enjoy being part of a collaborative team, then this role is perfect for you!
The right candidate will play a pivotal role in supporting recruitment of study participants based on niche client requirements, growing our panelist community overarchingly, quantifying results, living the “test and learn” mentality, and recommending automation as applicable. We’re looking for a motivated self-starter who identifies needs and finds solutions.
You will work cross-functionally to understand study requirements and target audiences, and then use your expertise to drive successful recruitment outcomes.
This role is 100% remote, but applicants must be based in the U.S. or Canada. This internship can be structured to be 20-40 hours per week, depending on the candidate's availability.
Key Responsibilities
- Support the team in developing and executing best-in-class panelist acquisition strategies across owned and paid channels to recruit new usability research participants (panelists). Recruitment will include both growing our panelist database overarchingly, plus acquiring participants based on niche study specifications outlined by our clients.
- Track and analyze performance and spend (with strict adherence to budget) by channel for each study, and adjust strategies as needed to meet recruitment goals.
- Leverage a/b testing to “test and learn.” Optimize campaigns while in-flight. Use learnings to inform future approaches.
- Develop long-term panel growth and maintenance strategies.
- Qualify respondents into study participants leveraging a variety of methods to ensure client study requirements are met.
- Ensure participants are onboarded appropriately by providing thorough instructions.
- Drive communications with our panelist community both generally and during specific research studies, including email updates, help content, and social media communications.
- Work closely with the product and engineering teams to continuously improve the panelist recruiting, onboarding flows, and overall experiences.
- Identify opportunities for automation to help streamline existing processes.
Basic Qualifications
- Pursuing a Bachelor’s degree in Marketing, Communications, or related field.
- Strong attention to detail and excellent problem-solving skills.
- Ability to learn and grow with the evolving requirements.
- Experience in recruitment, marketing, or social media marketing experience.
- Strong communication (written and verbal) and analytical skills.
- Ability to work independently and as part of a team.
- Experience with Google Suite or Microsoft Office Suite.
Preferred Qualifications
- A demonstrated ability to self-motivate and follow through on projects.
- Comfortability working in a frequently changing, often ambiguous environment.
- Experience with Canva, Figma, and / or other graphic design tools.
- Experience using analytics tools to track the effectiveness of marketing campaigns.
Perks
- A collaborative and excited team.
- We value autonomy, allowing you to choose the configuration that makes you most productive.
- Able to work remotely anywhere in country.
- Continuous learning and up-skill opportunities.
- We love ideas, innovation and experiments!
- Competitive salary.
Apply now
If you think you would be a good fit for this role, please email your resume and cover letter to jobs@pulselabs.ai and specify that you are applying for the Panel Marketing Intern - United States or Canada position. We look forward to hearing from you!
